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Gone were lands centered around a broader concept — the frontier, adventure — and in their place were fully immersive environments based on a single IP — intellectual property, in industry speak.

"Show respect to the land and the people who have kept it pristine for your adventures."

That means some powerful Disney man in a high tower gazed down at the smallfolk from their sky-level suite and decided that what we need are further adventures from our favorite depressing dystopia.

On 13 April, fans are being encouraged to "dress up, whoop, yelp and clap their way through this block-busting adventure".

Max Webster’s production, which won three Tony Awards for its mesmerizing design, brings audiences along on an adventure that combines the heartfelt wisdom of a classic fable with the splendor of modern stage poetry.