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This became a rallying cry for white solidarity in certain internet forums and more radical right-wing media bubbles, overlapping with the separate and heated issue of land reform, a decades-old promise by the dominant African National Congress political party to address some of the leftover imbalances from apartheid, which had pushed nonwhite South Africans off their properties and allowed the white minority to take control of more than 70 percent of the country’s land.

More recently, the idea of a white genocide against farmers became further charged when, in 2018, the African National Congress proposed changing the constitution to allow the expropriation of certain unused lands without compensation.

Around 1985, when Musk was in his early teens, Oliver Tambo, the leader of the then-banned African National Congress, called for people to resist apartheid and “make South Africa ungovernable.”

South Africa’s African National Congress lost its outright parliamentary majority in May and the Botswana Democratic Party was kicked out of power after nearly six decades following October's election.

In neighbouring South Africa, the African National Congress, in power since 1994, was forced into a coalition following May’s general election.