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Allegra, owned by pharma giant Sanofi, and Edelman, the world’s largest independent PR firm, picked up the A.I. award, for a campaign called Allegra Airways.

Artificial intelligence was used to test air quality in the area of Allegra takers in real time: If the air was thick with wildfire smoke, smog, or pollen where an Allegra user lived, there would be responsive price drop, a “dynamic coupon mechanism,” a not-so-distant cousin of “surge pricing.”

There was even a web-browser component, accessible on mobile, that could help Allegra users chart a path through streets with the cleanest air.

Consultancy Allegra Strategies estimates beans contribute less than 10% of the price of a cup of coffee.

She played Megan Richardson on “Santa Barbara” in the 1990s and Allegra Montenegro on “General Hospital” in 2005.