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Balancing hooky dance-rock with more experimental forays into electronica and even ambient music, they pepper their lyrics with references to online relationships, chemical dependency and wry, self-aware humour.

“Now bring it up to your heartspace, connecting to your heart,” she continued, as ambient music droned in the background.

The meditative sleep stories that transport the listener to far-flung destinations en route to the Land of Nod are accompanied by ambient music and narrated by host Tom Jones, who first began “Get Sleepy” as a local radio show in southern England.

“Apparently this has been going on for several years, with ambient music and with electronic music and jazz,” said calibuildr, the Redditor who posted the initial thread on r/countrymusic and asked to be identified by their handle.

Some shops were decorated with psychedelic art on the walls, beanbags laid out over the floor and ambient music playing; others were little more than just wooden table stalls in the middle of the street.