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"It's my father's ambition. He's nearly 69 but he keeps wanting to get bigger and get better. I don't see him retiring, I just see him dying one day," he said.

This authenticity branding is important to the success of the "Girls Gone Bible" brand, given the Christian right's dim view of female ambition.

Jen finds a way to leak news regarding camp conditions to Ursula, whose guilt is matched by her journalist’s ambition to rise beyond her work as a beauty writer.

It's one that Republican women have often tried to minimize by leaning into a "tradwife" aesthetic, hoping that a submissive voice and affect could distract from their ambition.

The US, for instance, sees Japan and South Korea as a bulwark against Chinese expansionist ambitions.