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The SPO's argument is that a stronger GI is needed for the appellation to be officially recognised in its two key export markets – the EU and the US.

To welcome the appellation of "b***h" is confounding on the face of it, since it was by and large recognized as a profane term of abuse.

What’s more, some imports are blended with domestically produced wine and sold as American appellation wine.

Add a strict appellation or classification system for France's wine regions, and the thought of blending French and Australian wine to create a global hybrid would horrify many French wine lovers.

The alliteration continued with appellations like “Vindictive, vile villain violates voters’ vision” – truly a gem from Rep. Jasmine Crockett of Texas.