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That work paid off with “I’m a TV,” Martin’s debut album of original songwriting that evokes the millennial indie they grew up on as well as the arty pop of the Largo canon.

It featured the same jackets-off, casual image, but there was also a designer chic, with an arty black-and-white picture that wouldn't have looked out of place in an upmarket jeans advert.

Last year they were seen in a rather arty black and white picture, showing them together as a family, but also with a style that owed something to an upmarket jeans advert.

The filmmaker’s 2015 debut feature, “The Witch,” was a landmark in elevated horror, and his remake of the original arty vampire movie, “Nosferatu,” arrives at Christmas.

"I was never really an arty person," he said.