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JJ: What was it like working on the “B2b” remix with Charli XCX?

“This industry is going through rapid transformation that requires our business to adapt,” said Amanda Darman-Allen, senior vice president for Future’s B2B Media & Entertainment Group.

When I asked how his company would make money on the arrangement, he said he would not comment on the terms of the deal: “In general, we’re a B2B software company.”

"I've been working 25 years in B2B data collaboration, and this is the first time I've seen a data sharing technology that has this kind of potential to disrupt existing business models," he says.

“Now you’re transitioning to potentially more of a growth focus with Ariane who’s been focused on driving and growing their B2B business.”