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The most illustrative example of this dynamic might be a clip from The Adam Friedland Show, where the socialist comedian and podcaster convinces Dave Portnoy, of Barstool Sports fame, to endorse Medicaid for All.

What do Snoop and Dr. Dre and their canned cocktail have to do with a random bowl game whose past naming-rights sponsors include Offerpad and Barstool Sports?

But, as a whole, the ads this year did carry a slight rightward sheen, or at the very least a renewed thirst for the Barstool dollar.

Writer Max Read theorized this summer that Welch had broken into the Zynternet, a male-attentive slice of the internet named for the ubiquitous nicotine pouches and aligned culturally with the Barstool Sports empire, and whose main philosophical beliefs include “epicurean libertarianism” and “all-purpose misogyny.”

When he endorsed Kamala Harris on Barstool Sports’ The Yak Podcast last summer, some of his followers turned on him for being a liberal.