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Here was an example of corporate America acknowledging Latinos — a trade-off that led to Cinco de Mayo’s “degeneration into a multicultural beer bust” and helped facilitate increased rates of alcoholism among Mexican Americans, Acuña argued.

The predictions of a craft beer bust are not new, and they’re regularly dredged up every few months in one publication or another.

Kendrick was a high school maths teacher who made a novelty record – Beer Bust Blues – in 1965, which gave him the music bug, and set him looking for bands to record.

As fans of the movie know, that night in 1976 is pretty lame until somebody — it seems to be Wooderson, played by Matthew McConaughey — pulls together a “beer bust” at “the moon tower.”

Occasionally, people having a backyard beer bust will even break out in a cheer, college-style: "O-R-I-O-L-E-S!"