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Its creator, Jonathan Badeen, was partly inspired by studying the 1940s experiments of psychologist BF Skinner, who conditioned hungry pigeons to believe that food delivered randomly into a tray was prompted by their movements.

The media company dismissed BF Borgers as its independent public accounting firm on May 3, delaying the filing of its quarterly earnings report.

Trump Media had previously cycled through at least two other auditors — one that resigned in July 2023, and another that was terminated by its board in March, just as it was rehiring BF Borgers.

The former president’s media company dismissed BF Borgers as its independent public accounting firm on May 3, delaying the filing of the quarterly earnings report, according to a securities filings.

The former president’s media company dismissed BF Borgers as its independent public accounting firm on Friday, according to a securities filing — which also notes that Trump Media engaged with Arizona-based accountant Semple, Marchal & Cooper as BF Borgers’ replacement over the weekend.