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“It’s so predictable: If you have got a high tide mid- to late afternoon — particularly if it’s a big tide — you can almost set your watch by the time when your bleeper is going to go off, asking you to go and fish someone out,” Mr. Clayton said, standing outside the lifeboat station at the fishing village of Seahouses on the mainland and referring to the paging device that alerts him to emergencies.

But there are numerous downsides to the approaches used by Bleeper and WeMessage.

I’ve got this bleeper on me so the dog can hear, I’m holding raw chicken in my hands, I’m trying to play this scene with Allie and then just came this “bleep, bleep,” and the dog just going mental, yeah we didn’t get on.

Once the preserve of doctors - at least on television - for a short time in the mid-late 1990s, having a bleeper clamped to one's belt was the ultimate comms status symbol.

There was, however, no bleeper.