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The move is a significant moment for the 65-year-old Barbie brand, which has made a push in recent years to diversify its dolls and reflect a broader range of careers, body types and backgrounds.

Perhaps some people are looking at me and saying 'she has a similar body type to me'.

James is a plus-size male model - and says "meaningful change" for him would mean all body types get equal representation and the category no longer exists.

"I can do what I want, I can make a Sim with any body type, complexion, hair, whatever I want to do, it's one of the most customisable games I have."

The brand, valued at $1bn, became known for its runway extravaganzas, reminiscent of a modern alternative to the iconic Victoria's Secret shows, but this time with every body type on display.