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Quantum clocks, gyroscopes and accelerometers are large, bulky and incredibly expensive, with an accurate quantum clock costing around £100,000.

Sturdy without being bulky, each new eye-catching edition now sports its own arresting design and theme, the set’s increasing grandeur reflecting Neon’s growing stature as an Oscar player.

“He’s like a panther, like a killer. You don’t want to be bulky; you want to be sleek,” she said.

Yet it isn’t the easiest product to shift – particularly farmhouse cheese, most of which tends to be heavy and bulky and must be kept at specific temperatures.

The Campo Loafer is the ultimate in cool with its curved kitten heel and bulky asymmetrical silhouette.