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While some scientists quickly accepted the “Alvarez hypothesis,” as it came to be called, others dismissed it as “codswallop.”

We could just call this an absolute load of utter codswallop and tosh, but let's take a minute and really unpack Graham's sales pitch here.

However, the Daily Mail's Christopher Stevens gave just two stars, dismissing it as "a steaming pile of codswallop".

But many of the people involved seem to be louts and simpletons, in thrall to conspiracy theories so outlandish that ordinary people can’t even imagine what it might be like to believe such codswallop.

This, of course, is delusional codswallop - the echo of our biblical fall from some idyllic garden, owing to deceit, treachery and gullibility.