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It's estimated the live shopping market has reached $32bn, with the most active sectors being fashion, cosmetics and collectibles.

As evidenced by her recent multiyear deal with the sports collectible company Fanatics — she is the first female college athlete to receive such royal treatment — Watkins is her sport’s most celebrated player.

The SEC said last week that meme coins are more like collectibles than securities, and won't face regulatory oversight.

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026.

The resurgence of the collectible card game has caught the attention of resellers who buy up new packs in the hope of landing rare, valuable cards.