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Lisa Greene-Lewis, a C.P.A. who works with TurboTax, said the company saw a 207 percent increase in users saying they are creators or influencers between 2018 and 2020.

Tony Hoong, a C.P.A. who posts on TikTok using the handle @thecpadude, helps creators get set up with a quarterly or biannual tax filing.

“It could be a C.P.A., an attorney, or an elder-care specialist,” said Sheryl Garrett, a certified financial planner and a leading figure in the movement to educate Americans about the importance of trustworthy fiduciary advice.

Every year, the C.P.A. and the Zicklin Center for Business Ethics Research at Wharton score S&P 500 companies on their accountability and transparency around contributions and build an index out of the results.

I am 71, a retired C.P.A. and attorney, well educated, well traveled, and politically active my entire life.