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“I see this space as being an incubator. We know that when you cross-pollinate creatives, good things happen.”

It would have been too tricky to cross-pollinate them.

We cross-pollinate plants that have the attributes that we’re looking for.

Unless you’re growing a multigraft espalier, or your neighbors have apple trees in their garden, to get good fruit set, you’ll need to plant more than one variety so the trees can cross-pollinate.

"One of the Madonna's skills is that she's able to cross-pollinate ideas between different projects," said Price.