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Other actors who have spoken about potentially filling those shoes include Regé-Jean Page, Joe Alwyn, Paul Mescal, Dev Patel and Idris Elba.

The use of GIs makes a product distinctive, and opens up three potential sources of value, according to Dev Gangjee, professor of intellectual property law at the University of Oxford.

While this is open to debate, that Dhoni belongs to the same cluster as Gavaskar, Sachin Tendulkar and Kapil Dev is now widely acknowledged.

Champagne Coast didn't chart originally but British singer Dev Hynes' seductive "come to my bedroom" refrain was used in TV show Euphoria's soundtrack in 2019, and then the song blew up on TikTok last summer.

But that first look-alike contest spawned a series of similar competitions for stars like Dev Patel, Zayn Malik, Paul Mescal and Jeremy Allen White.