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Once confined to specialty shops, items such as truffles and caviar are now commonly found in mainstream retail outlets, including major chains such as Carrefour and discount stores such as Lidl.

“Going to the market is really hard right now,” Rodriguez said as she pushed a mostly empty cart up an aisle of a Dollar Tree discount store last week.

Below the woman, the chaos of the city ensues, including depictions of a car accident, a police chase, a wounded skater, a strip of discount stores and a piano-playing duo.

In a statement to the BBC, the company added that it plans on opening more discount stores to make affordable food more accessible.

The past few years have held a series of difficulties for Family Dollar, which characterizes its brand as a collection of “neighborhood discount stores.”