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Tim Day, director of Suffolk Coastal Estate Agents and Sizewell Lettings, says much of the current demand is for "a service solution" – a short-term option including bills and cleaning, "not dissimilar to a holiday letting".

This cross-section, homogenous in a few key demographics but starkly dissimilar in others, seems to underscore a shifting consumer reality that’s present in both red and blue states: Americans are trying to use Amazon less.

"It is not too dissimilar to mine," Hamilton said.

They claim to share a sisterhood but whose dissimilar economic and social statuses rocket to the surface like freshly uncorked champagne bubbles.

“Magic in the Air” honors the dunk as a great feat of American improvisation, probably not as significant as jazz but not entirely dissimilar.