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That gave Cal the idea to build an entire store around that eye-catching and memorable price point, a store where every day would be dollar day—Dollar General.

Soon, all J. L. Turner and Son stores were renamed Dollar General, with a new slogan above the window: “Every Day Is Dollar Day.”

But Dollar Day Sundays at Golden Gate Fields, which straddles the border of Berkeley and Albany, comes very close.

They were similarly dismissive when she performed at Carnegie Hall, and when she died tragically at age 30, they mocked her heavily attended Winchester funeral as resembling “a mob scene … like ‘dollar day’ at the department store.”

“So, your favorite big brother had a silver dollar day today!”