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"It's my father's ambition. He's nearly 69 but he keeps wanting to get bigger and get better. I don't see him retiring, I just see him dying one day," he said.

"If people aren't dying to return at regular intervals to cinemas," says Hayes, "then you are holding an expensive set of assets that are hard to monetise".

As she is dying, Chelsea tells Rick to live a good life.

"When Philip was dying, Elizabeth went to visit him in hospital in Florida and the nurse on the ward said she nearly fell over when she saw who the visitor was," said Angela.

The wide gap in quality between the two projects speaks clearly to the dissonance between incisive, intelligent creators and those who want little more than to capitalize on an already dying trend.