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Alex Bolar, the owner of a Los Angeles-based baked goods pop-up, Eclair, said that in recipe development, he delayed the switch to strawberry-based dishes.

Manhattan Beach, California-based Skechers sued Hermès last year, alleging its Eclair and Envol sneakers infringe two Skechers design patents covering the undulating "Massage Fit" soles in its "Go Walk" walking shoes.

A dish that needs no introduction but will get one anyway: Permanently pinned to the top of our Instagram page, put your hands together for the beautiful, delicious and internet-famous Eclair Cake.

I’m one heavenly bite into a mini é����������, and he shoots me a judgmental glare.

Other Twitter users responding to Eclair's tweet said the advert was "offensive", "misogynistic" and a "serious error of judgement".