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But competing scooters with fewer features are now outselling Ola simply because they come from trusted, well-established brands, said Jay Kale, executive vice-president and auto analyst at Elara Capital.

The merged entity is estimated to control 75-80% of the Indian sports streaming market across both linear TV and digital platforms, according to Elara Capital, a global investment and advisory firm.

It showcases “strong growth in an industry where sports is a key driver of viewership on both TV and digital platforms”, says Karan Taurani, an analyst at Elara Capital, who calls it a "large media juggernaut".

Ronald Grayson sued Elara Caring, its affiliated companies and others over the killing of his wife, Joyce Grayson, a 63-year-old mother of six who was found dead in the basement of a halfway house in Willimantic on Oct.

Elara Caring, based in Dallas, Texas, denies the allegations.