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Analysis of the programme was supported by Cambridge University's faculty of education, and it indicated a positive impact on students' behaviour and emotional literacy within 10 weeks.

Nasir says that there is a generational difference in how we are engaging with romantic relationships, just by virtue of the world changing and an increase in emotional literacy.

A world that effectively only lets one gender have emotions, and only trains one gender to step into their full emotional selves and to develop a rich emotional literacy, while also denying a full emotional landscape to another gender, is harmful for all.

More than anything, Evryman teaches men how to express themselves and develop “emotional literacy and resilience,” stresses Krump.

And a lot of these are like exploited young men, Black or white, many of them just don’t have the kind of background that gives you financial or emotional literacy and how to deal with that kind of unexpected fame.