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The whole screed reads like a lament of enshittification, without using the term or even nodding to Cory Doctorow’s theories.

The enshittification of America has begun.

Now that the company has tasted stock market riches, is it on the fast track to enshittification, that perfect neologism for the way profit maximization inevitably ruins everything good online?

The problem with enshittification is that there is no exit as the systems on which we rely really begin to break down.

And yet, behind the lurid carnival barkery of Hulk Hogan and Rudy Giuliani and BeDazzled Alina Habba and the ghoulish malevolence of Stephen Miller and Tucker Carlson and Elon Musk, perhaps the enduring message here was not the blatant “banality of evil,” or even that “the cruelty is the point,” but the ease with which the enshittification of democracy itself is the real endgame of the Trump campaign.