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Their nicknames for each other — Pikachu and Hamster — are displayed on a plaque in the living room alongside Pez dispensers in vibrant hues, the custom wooden cake topper in their likeness purchased on Etsy for their 2012 wedding and an entire gallery wall of photographs of family members.

Fabric and crafts retailer Joann is shutting down all of its U.S. stores, leaving cosplayers, seamstresses and small Etsy business owners in the dust.

Her “happy place” is telling stories onscreen or in music, but she adds, “I used to say I’d be really happy making my own candles and selling them on Etsy.”

So, a week after the fire started, Ighanian, who also sells quilts and sweatshirts on Etsy, posted on her Instagram account that she was looking for quilts to benefit people affected by the Eaton fire.

Such tools exist, and they are used by platforms as diverse as Etsy and the California Employment Development Department.