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The proliferation of personal swing coaches worries Mottola; developing hitters, he fears, will be raised as robots, drilled on faddy techniques that might not be best for them.

Being a faddy fusspot is the only trend I’ve ever been ahead of the game on.

She was originally known as Clean Eating Alice, but reverted to her name recently after becoming worried about clean eating’s association with faddy, exclusionary diets.

Even the faddy ladies of Sex and the City aren’t famous for eating salad: they brought us cupcakes, cosmopolitans and endless boozy brunches.

Young people are being warned that faddy diets are putting their health at risk.