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“Not only is the lack of income devastating to our farm, it brings a massive uncertainty to the future of farming for our family,” wrote Mariela Buenrostro of Raul & Family Farms in Riverside.

"I worry for the future of farming and growing in this country over the next 50 or so years. Are we going to just cover fields in solar panels? I think it's very difficult."

The Colorado River provides water for cities from Denver to Los Angeles, 30 Native tribes and farming communities from the Rocky Mountains to northern Mexico.

And instead of the Department of Agriculture taking the lead, social media creators are building this ecosystem and nurturing a budding interest in farming.

In comparison, less than 2% of the US population depends on farming.