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fast fashion
[ fast fash-uhn ]
noun
- low-priced clothing that is brought to market quickly and copies fashion trends created by luxury brands or small, independent designers. Compare slow fashion ( def ).
Other 51Թ Forms
- ڲ-ڲ·Dz adjective
51Թ History and Origins
Origin of fast fashion1
Example Sentences
A legion of public and private apparel makers, including Guess and fast fashion standout Fashion Nova, rely on low-cost clothing manufactured across Asia.
Forever 21, an early leader in fast fashion, couldn’t compete with the likes of Zara, H&M and Shein and filed for bankruptcy for a second time last month.
“Forever 21 is one of the most recognizable names in fast fashion,” he said.
Fast fashion, which refers to the mass production of cheap clothing, has fallen out of favor with many consumers as it has been linked to waste and climate change.
Founded by South Korean husband-and-wife team Do Won Chang and Jin Sook Chang in 1984, Forever 21 grew into a prominent name in fashion by the mid-2000s and helped popularize the concept of fast fashion in the U.S.
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