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And a digital outdoor poster showed an animation with the slogan: "For fettucine's sake".

Three images of pasta covered all but the letter F in "fettucine" before rolling away to reveal the slogan in full.

In the case of the fettucine ad, the ASA said the word "fettucine" was not closely linked to the expletive, but that when all but the first letter was concealed in the animation, readers would understand it as alluding to the swear word.

It rolls away to the rope, and Jamieson launches his giant fettucine frame after it and flicks the ball sideways away from the cushion.

She ordered chicken fettucine alfredo, peas and corn, a salad and chocolate cake.