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"They're very similar in design, colours, flavours and even price," she says.

"Knafeh was the first flavour we perfected. The crunch, the pistachio, it had to be just right," she added.

He acknowledges that carob "really doesn't taste like chocolate" but adds that Foreverland's fermentation and roasting process removes some of the carob flavour to get it closer to cocoa.

Laura said combining British sweet indulgence with some Latin flavours proved so successful on her wedding day in November 2019 that she was not even able to sample her own cake.

The soap is flavoured to taste like beans on toast, and is made out of cacao butter, organic oat flour, avocado oil and paprika as well as beans and toast flavouring.