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Instead, his mother scolds him for leaving the family printing business to run a fleshpot.

For a more theatrical glossy eye, use a waterproof eyeliner like Kat Von D Ultra Ink Liner, $20, and top with a glitter-flecked gloss like Flesh Beauty Fleshpot Eye & Cheek Gloss, $20.

Fleshpot, which will retail for $20 at Ulta, is one of a dozen new products that Ms. Wells, 59, and her associates are introducing on June 24 under the brand Flesh, a word even more charged in the glamour business than “nude.”

But she did have to contend with a trademark lawyer who objected to the name Fleshpot, given to a rosy gloss she developed after seeing petroleum jelly daubed on models’ eyelids backstage at fashion shows.

Local transmission—whereby patients contract the virus in America, rather than bringing it home with them—has mostly been confined to the artsy Wynwood district of Miami and the fleshpot of Miami Beach.