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“If Southwest Airlines had assembled a focus group and asked them ‘what's the stupidest thing that we could do to ruin our company,’ this is what they would have come up with,” Doug Gladden, a Texas-based lawyer, wrote.

Tech reporter Kara Swisher recently appeared on The Focus Group podcast and had a very interesting theory about what's actually going on.

To wit, this man in a New York Times voter focus group in August 2023, talking about how it was time to get Donald Trump back in office to do something about the eggs:

And this woman in a New York Times voter focus group in May 2024, complaining about what Joe Biden did to the eggs:

I conducted a small, informal focus group consisting of my new-parent friends, who range geographically from Oxford, England, to Los Angeles.