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For Israel it amounted to a free gift.

Those can include “buy one, get one” deals, gift cards or a free gift with a purchase, or even discounts on yearlong memberships, Hansen says.

On June 1, Sephora started requiring a $25 minimum purchase for online customers looking to claim a free gift and 250 loyalty points during their birthday month.

For Sephora customers enrolled in its Beauty Insider birthday rewards, for example, they can still claim their free gift in person with no minimum purchase.

They used Honeyfund, a free gift registry, to help pay for immigration fees associated with Mr. Perou’s relocation, such as lawyer fees and medical examinations.