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It might have begun with Youtube user Quincey11, external and his mates in front of the fruit machine and bar bunting of their local.

The unit looks a bit like a tall fruit machine, only with an animated female barmaid - Cecilia - appearing on a large, upright video screen.

The cover of the most recent issue of the Spanish satirical magazine El Jueves showed a sweaty and goggle-eyed Pedro Sánchez tapping away furiously at a fruit machine and shouting, “Again! Again!”

Every gambler trusts in a few abstract symbols – the dots on a dice, numerals, suits, red or black, the graphemes on a fruit machine – to tell them who they are.

He was at his local bar almost every day, getting drunk and playing the fruit machine.