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But after he adopts his "fursona", he is dancing in the street and sharing a long hug with his best friend Rock, who is dressed as a giant red and black German Shepherd.

"You probably know a furry and don't realise it because we are just everywhere," says Rock who, like Fennick, is not keen to reveal his human identity, preferring to be known by his "fursona".

Fursona and actual personality are linked together, and the animal avatar is no less authentic than your everyday self.

Naturally, part of the process involved creating a “fursona,” aka an animal alter ego.

A fursona can be an animal representation of who you are, who you wish to be, or a part of yourself you want to explore.