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She added that Maddison, used 577 times last year, "is one of the most common US girls' names and is gaining traction here," while another popular trend was for "gangster chic".

For daytime, the look was gangster chic, with loose-fitting men's double-breasted suits worn with nothing more than a dickey underneath and topped with exaggerated bowler hats - pink with purple ribbon.

They have cultivated a "gangster chic" image and found themselves targeted by looters across the country.

"It has been a wake-up call for many brands which have spent millions developing 'gangster chic' and 'dangerwear' images."

Luciano also led the trend in gangster chic.