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goodwill
[ good-wil ]
noun
- friendly disposition; benevolence; kindness.
Synonyms:
- cheerful acquiescence or consent.
- Commerce. an intangible, saleable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
goodwill
/ ˌɡʊˈɪ /
noun
- a feeling of benevolence, approval, and kindly interest
- modifier resulting from, showing, or designed to show goodwill
the government sent a goodwill mission to Moscow
a goodwill ambassador for UNICEF
- willingness or acquiescence
- accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
51Թ History and Origins
Synonym Study
Example Sentences
The official said the proposal called for Alexander's release on the first day as a "gesture of goodwill".
This has been a very well-received state visit that seemed to generate plenty of goodwill, with a warm reception from both the Italian public and political leaders.
Ms Hall became the fourth US citizen to be released by the Taliban since January after talks between officials in Kabul - in what the group described as a "goodwill gesture" towards the Trump administration.
Certainly nothing like it has been seen since 1948, when the United States solidified its postwar leadership and banked global goodwill with the Marshall Plan, which rebuilt war-ravaged Europe, including former enemies.
It’s common after disasters for foreign countries to donate to relief efforts in a show of goodwill and a subtle flexing of soft power.
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