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It’s the same general concept that led Google to market Google Glass a decade ago.

Google Glass failed because it was expensive, unnecessary, unwanted, and frankly, super ugly.

People started calling Google Glass owners who used the smart glasses in ways that were socially unacceptable “glassholes.”

Take Google Glass, which promised a bold and slightly dorky vision of the future—but ultimately failed in embarrassing fashion.

Experts, advocates and those who worked to create the helmet dream of the day the technology is widespread and mainstream, unlike more elaborate visual headsets like Google Glass and Microsoft HoloLens.