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Brown says: "I thought: 'All right, everyone tells me he is the greatest thing since sliced bread, maybe I can help.'"

It’s always fun to play a character that thinks the world worships them and they think that they’re just the greatest thing since sliced bread, and then watching that person slowly unravel and fall on their face and be humiliated and kind of brought down to earth.

He was 18 and overhyped, evidenced by a nickname that likened him to the “greatest thing since … sliced bread.”

Your character Mo has to believe that Zeke is the greatest thing since sliced bread, even though any grownup looking at him would see that guy's the biggest mess on the world.

Proclaiming this new delivery service to be “the greatest thing since sliced bread,” the ad stars Rainn Wilson as the CEO of “Sliced Bread, Inc,” who is put out of business by Little Caesars’ new delivery offer.