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Tansy Harrison and Graham "Grum" Newbury, who also hail from Kent, opened Bridge Street Ale House in a former antiques shop in Newcastle-under-Lyme, Staffordshire, in the summer of 2014, having previously run bigger pubs for larger pub-owning companies.

As devoted salesmen shilling to the crowd, they hawked a "beef rehydrator" that transformed beef jerky into steak, a "bro-oche" decorative male "brooch system," and a "children's spicy energy drink" called Grum Soda with "nicotine, tar and spicy cheese."

Another group member of the conspiracy, Lawrence Grum, was approached by the SEC on October 22, 2009 and he denied knowing Mark Cupo at Sanofi-Aventis. 

So confident was this group that Lawrence Grum summed up it best in a FBI-taped conversation on September 16, 2012 by saying:

She has projects lined up with many of the new exponents of disco, including Goldroom, Grum and Mighty Mouse.