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“It’s great to go have dinner with the caucus and have a glass of wine,” he said, half-serious and half-not.

Also palpable is a more universal gut feeling: the half-serious suspicion that one has been cursed.

And so, while the idea for the event started with a half-serious tweet earlier this year, it quickly won the backing of seven universities across Australia and New Zealand.

But it has inspired the kind of feverish, half-serious, half-joking discourse online that no marketing can buy, with memes, jokes, bets and Highlander references galore every time either film drops a new advertisement.

But he did have some half-serious notes for the aspiring dead body.