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You think about— Oracle had one, SAP had one, ATG, and Hybris, and IBM WebSphere, they were very expensive and very difficult to operate.

It’s the latest in a string of related deals including Callidus, Hybris, and Gigya.

A study from digital commerce company SAP Hybris found that 71 percent of consumers are willing to share some of their information with brands, but they expect a personalized experience — the kind Messenger promises — in return.

The company specializes in SAP Hybris Cloud For Customer, SAP Hybris Marketing, omni channel commerce, retail, managed and testing services.

“We know that with hybris we will be able to consolidate the information we have throughout the company to create the ultimate customer experience”, says Fournier.