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And there was the flower known as immortelle, which forms “middle notes,” whose scent remain after the first vanish.

Comfrey, marshmallow and rejuvenating immortelle are some of the botanicals in Bia Skin Superfood, a nourishing face, body and hand cream from Codex Beauty.

Each August, on the anniversary of Presley’s death, fans from all over the world deliver immortelles—durable floral arrangements, fashioned from artificial blooms and plastic ornaments—to his graveside.

Selling immortelle to distillers is somewhat profitable; the plant’s oil fetches up to 2,500 euros per kilogram, or about 1.15 liters.

Among the many floral designs was a ladder of white immortelles, with eleven rounds, bearing the words: "Chester," "Hiram," "Williams," "Ohio Senate," "Colonel," "General," "Congress," "United States Senate," "President," "Martyr."