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What makes Odo so fascinating that people would give up millions to him isn’t clear; it’s hard to see how Odo, who spends his days delivering benisons and posing for Insta, manages what’s effectively a city; and the reader is left wondering what’s going on with the “Deep,” a militia patrolling the grounds.

“I joined because the options in the US are now limited to YouTube and Facebook/meta/Insta, and I want nothing to do with Zuckerberg!”

“Being really drunk and that embarrassing picture of you ending up on Insta, waking up and seeing the events of last night.”

Tulisa also says she's decided to archive all of the posts which were shared on her behalf while she was on the show, calling them "random" and "not the way I would do my Insta".

Maybe #RunTok has crept into your algorithm, or you've got that one friend who keeps posting their latest stats to Insta Stories?