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The condition runs through the female line - Lucy's mum has IP although isn't blind, her Grandma did too and her great-aunt was blind in one eye.

Gone were lands centered around a broader concept — the frontier, adventure — and in their place were fully immersive environments based on a single IP — intellectual property, in industry speak.

The deal rests on Matt’s willingness to get behind Mill’s new IP acquisition — Kool-Aid — because “at Continental we don’t make films, we make movies — movies that people want to pay to see.”

It has also announced IP addresses and phone numbers of those who violate its rules will be handed over to police in response to valid legal requests.

The formal partnership, launched ahead of Season 3, means the company can use “White Lotus” IP and do branded activations, including poolside cabanas and viewing parties, at its resorts.