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Enter their new joint venture: Thousand Percent, which produces video and audio content and just shot a ridiculously funny commercial for Einstein Bros.

The company filed for bankruptcy protection for the first time in 2019, but a group of investors ended up buying it through a joint venture.

At the time, he floated the possibility of a joint venture running the company, saying he was seeking a 50-50 partnership between "the United States" and its Chinese owner ByteDance.

BP has already placed its offshore wind business in a joint venture with Japanese company Jera and is looking to find a partner to do the same with its solar business.

The parties have formed a new joint venture to house the 007 intellectual property rights.