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The decline of April Fool's Day news stories comes against "a backdrop of growing scepticism about news in general," Prof Allan adds, "where playing with journalistic credibility may actually prove damaging".

They formed a journalistic partnership that included a Look magazine report that linked former San Francisco mayor Joseph Alioto to organized crime, ending his political career.

Chol Soo Lee’s case awakened the journalist’s own Korean identity, and he considered covering the story his greatest journalistic accomplishment, Ha said.

Times owner Dr. Patrick Soon-Shiong wrote that he believes “providing more varied viewpoints supports our journalistic mission and will help readers navigate the issues facing this nation.”

What began as a grassroots initiative in the newsroom has now grown into the global 50:50 The Equality Project, which is shifting journalistic norms toward fair representation.